Eulogies, as Starcom Media rebrands

IT was a harvest of encomiums for  Starcom Media,  from critical stakeholders in the nation’s integrated marketing communications industry, recently,  as the media buying agency announced its decision to adopt a new nomenclature, Media Seal, as part of the efforts of its  management to reposition it for  ‘sustained market leadership’.

Paying tribute to the agency on its zero-to-hero story, one  of the pioneer staff of the agency, Mr Dan Oshodin, described the early years of the 17-year-old agency as ‘very rough’, arguing  that the will to succeed on the part of the staff, saw the agency through.

“It was a rough beginning, but that will to survive was in us and it actually saw us through. We were really focused and very determined to succeed,” he stated.

Congratulating the agency for its repositioning efforts, a  marketing communications expert and Chief Executive Officer of Entad Marketing, Mrs Iquo Ukoh noted that the agency, since opening its doors for business in 2000, had been able to establish itself as a strong brand, due to its professionalism and its readiness to ‘go the extra mile’ with its clients.

“It is an agency you can give a brief to and go to sleep. The staff are highly professional and can put themselves in the shoes of their clients,” she stated.

Group Managing Director, Rosabel, Mr Ayo Oluwatosin described the decision to rebrand the agency as  part of a larger strategic goal, aimed at repositioning the business for sustained market leadership in the unfolding new global play.

“Over the past 17 years, Starcom Media has become synonymous with delivering insight-driven strategies within the bounds of high ethical stands,” he stated.

According to him, the repositioning of the agency would enable it leverage its global partners, with footprints in over 60 markets, around the globe.

With a compelling pedigree created by the Starcom team in the industry, over the years, Oluwatosin believes  Media Seal is more than ready to take such feats to  another level with advanced technologies that unearth real consumer motivations.