Ethiopian ShebaMiles to launch Platinum tier level

Ethiopian Airlines has introduced a Platinum tier level in its frequent flyer loyalty programme, ShebaMiles, as of January 2017.

The Platinum tier level offers extra benefits to frequent flyers that accrue 75, 000 status miles or 60 qualifying segments within one calendar year, January 1 to December 31, 2017 within the validity period of two years, in addition to the remaining months in the qualification year.

Speaking on the development, the Ethiopian Airlines’ Group CEO, Mr Tewolde GebreMariam said, “ In our continuous effort of improving the special benefits to our high value and loyal customers, we have now launched a Platinum tier level, offering our ShebaMiles members enormous privileges, from dedicated hotline service at our Global Call Centre to personalised assistance up on departure at Addis Ababa Bole International Airport, three complimentary upgrade within the Platinum tier validity, guaranteed seat up to 24 hours before departure in the highest booking class-both in our cloud nine and economy classes, 100 per cent tier bonus miles and extra baggage allowance on ET operated flights and so much more. These are in addition to the benefits enjoyed by our Gold members. At last, I would like to take this opportunity to thank our customers for their continued patronage and for their strong vote of confidence in choosing Ethiopian Airlines as their carrier of choice.”

Ethiopian has recently redesigned its ShebaMiles web page to improve customers’ online experience in terms of ease of use, data quality and better control on account management through enhanced self-service options.

Customers flying both on Ethiopian or the Star Alliance network worldwide, can easily access and enjoy membership privileges on www.ethiopianairlines.com.