Emrose Productions partners AIT on maiden edition of music plus festival

Emrose Productions in collaboration with African Independent Television (AIT) has concluded arrangements to host the maiden edition of the AIT Music Plus Festival at the Good Beach Victoria Island, Lagos on April 11.

The much talked about and expected festival will be televised live on AIT, AIT cloud TV and HitList ‘n Cruzin YouTube Channel.

As a sign that the carnival will be a success, Emrose Productions has named Guinness Nigeria the Official Drink Sponsor of the AIT Music Plus Festival, adding that everything needed to make the festival talk of the town has been put in place.

Speaking on the preparations so far, the Executive Producer Emrose, Mursty Adinoyi, disclosed that the security at the will be top-notch as the Commissioner of Police, Lagos State, has approved the provision of maximum security during the event, adding that the Lagos State Ministry of health will also be on standby to attend to health issues in the event of any emergency.

The world-class event, he said is another avenue not to only discover talent but also to give upcoming artists an opportunity to showcase their God-given talents while also celebrating some notable music icons.

Speaking on the aim of the festival, the Executive Producer stated that the aim of the carnival is to connect the brand to the youth, expand content strategically, boost its popularity among the new generation, reach more customers and improve acceptance for more visibility.

According to him, the festival will also draw thousands of young people from varied backgrounds to the designated venue, thereby creating a bigger and wider range of influence for our sponsor.

He hinted that the festival will envision a live network party with over 5,000 people from varied backgrounds live at the venue and over 40 million viewers live on the AIT network, AIT cloud TV, HitList ‘n Cruzin YouTube Channel to build a bigger and wider range of influence.

The AIT Music Plus Festival, Adinoyi said will feature all genres of musicals from Nigeria and showcase spectacular artists, Disco Jockeys(DJs) and a lot of side attractions.

ALSO READ: Spotify: How Nigeria’s podcast listenership, gospel music streaming soar in 2024

According to Adinoyi, artists expected to thrill music lovers at the Good Beach venue of the first-ever musical festival in Nigeria include Wande Coal, Rugar, Magneto, Guchi, Eltee Skhillz and Qing Madi. Others are: DJ Picasso, DJ Nana, Hypeman Best and others.

While disclosing that already tickets for the show are on sale and that a ticket goes for as low as N5,000, Adinoyi advised music lovers and fans of the artists billed to perform at the festival to get their tickets at www.nairabox.com.

AIT Music Plus Festival is a genre Music Festival for the millennials and Gen Zs who are our target demographic

The goal of the AIT Music Plus Festival is to promote collaboration among young people while celebrating the recurrent evolving Nigerian music/culture, create viable opportunities for brands to reach more prospects, engage with and convert prospects to actual customers, create brand loyalty as well as improving return on investment.