Empowering African Photographers: How Oluseyi Magic is transforming talent into success

In a world where visual storytelling has never been more powerful, Oluseyi Adegeye popularly known as Oluseyi Magic, a visionary Nigerian photographer and educator, is revolutionizing the photography landscape across Africa through his innovative training platform, RareMagic Academy. With a mission to empower aspiring photographers and professionals alike, Oluseyi Magic is creating opportunities, nurturing talent, and providing photographers with the skills they need to succeed in both the creative and business aspects of photography.

Founded with a passion for elevating African talent, RareMagic Academy has rapidly grown into one of the continent’s leading photography academies, boasting a thriving community of over 15,000 members from across Africa. Oluseyi Magic’s vision is simple but profound: to help African Photographers gain exponential growth, not just by teaching technical photography skills, but by offering a holistic approach that combines artistry, entrepreneurship, and community building.

“We want photographers to do more than just take beautiful pictures. We want them to understand how to run successful businesses and thrive in a competitive industry,” Oluseyi Magic explains. “I started RareMagic Academy because I realized that many talented photographers were struggling to turn their passion into profitable careers. They had the creativity but lacked the business acumen to make it work.”

From technical workshops on lighting, posing, and retouching, to business masterclasses on building a brand, attracting clients, and pricing photography services, RareMagic Academy offers a 360-degree approach that equips photographers with all the tools they need to succeed. Through virtual classes, live webinars, and hands-on mentorship, the academy provides accessible and practical learning opportunities for photographers, regardless of their location or skill level.

Testimonies from students of the academy reveal how RareMagic Academy has changed their lives. A student based in Ghana; Justine, shared how the academy’s business-focused courses helped him transition from freelancing to owning a full-fledged photography studio, attracting high-profile clients and corporate contracts. Another student; Kelly from Kenya spoke of how Magic’s mentorship gave him the confidence to specialize in wedding photography, a niche she had long been passionate about but had hesitated to pursue.

“I owe my success to RareMagic Academy. They didn’t just teach me how to be a better photographer; they taught me how to believe in myself and market my work effectively,” says Kelly.

Oluseyi Adegeye’s vision extends beyond training individuals; he is focused on building a vibrant Pan-African photography community. RareMagic Academy regularly hosts online courses, webinars, physical classes and conferences that bring together photographers from across the continent to collaborate, share ideas, and grow as a collective. Magic believes that by fostering a sense of community, African photographers can support one another and elevate the continent’s representation in global photography.

“At RareMagic Academy, we believe that African photographers have unique stories to tell. Our job is to give them the platform, the skills, and the confidence to share those stories with the world,” Oluseyi Magic says. “It’s not just about photography; it’s about changing the narrative and showing the beauty and complexity of Africa through the lens of its people.”

With the academy’s success, Oluseyi Magic is now focused on expanding its reach even further. Plans are underway to introduce advanced courses, international collaborations, and scholarship opportunities that will allow even more African photographers to benefit from RareMagic Academy’s offerings.