The Macallan, world-renowned single malt Scotch whisky brand, collaborated with Providus Bank to host an exclusive fashion show by avant-garde designer, Emmy Collins London in Victoria Island, Lagos, last week.
The eclectic subtlety by Emmy Collins in partnership with The Macallan was the highlight of the weekend, where top Nigeria fashion professionals and business leaders including Nigerian, media personality and actor, Uti Nwachukwu; Creative Photographer and Publisher, Stylle Mania, Kelechi Amadi-Obi; Music Executive, Obi Asika; Nollywood actor, producer, and entrepreneur, Enyinna Nwigwe; Managing Director, Willoch Tech, Torise-Bawo Okoro among others were present.
Emmy Collins, who has developed a reputation for creating eye-catching, distinctive garments in an industry that can feel jaded is known for producing high-end label custom-made, avant-garde clothing defined by meticulous, premium tailoring, bold, and exceptional use of colour.
Beyond an artistic exhibition of style and elegance, the event featured The Macallan’s finest single malt whisky expressions, providing attendees with a truly memorable experience. This collaboration came on the heels of The Macallan’s recent partnership with the chief creative director of ATAFO, Mai Atafo for the launch of The Macallan Classic Cut, further reinforcing the brand’s dedication to luxury and fashion.
The Macallan Brand Ambassador and Educator, Lagos, Daniel Atteh led the guests on an immersive experience session, highlighting the concept of whisky tasting and delighting their palates to the taste of the premium whisky. The Macallan is known for its unparalleled craftsmanship and luxury experiences, providing the best immersive hospitality at major events.
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