Eat‘N’Go gives 2018 scorecard, unveils new marketing strategies

The management of Eat’N’Go Limited, a leading franchisee for pizza making company – Domino’s Pizza and its two other brands, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt, has highlighted the company’s  key achievements in 2018 and unveiled some of the strategies that would be deployed, in the new year, to further enhance the company’s bottomline.

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The management, at the Gala Night organised at the  twilight of  last year,  in Lagos, also recognised and  celebrated some of  the company’s staff, across the federation, for their dedication, in the past few years.

Announcing the elevation of two of the company’s staffs –  Adebayo Adedapo of Cold Stone Creamery and Ogboro Mercy, as National Operations Manager of their  respective brands, the Chief Executive Officer of Eat ‘N’ Go Limited,  Mr Patrick McMichael, explained that one of the key achievements of the company in 2018, was the launch of Pinkberry Gourmet Frozen yoghurt, targeted at fitness enthusiasts and health-conscious Nigerians.

He added that since its launch on February 9, last year, in Lagos, the brand had  expanded to seven other locations, providing premium yoghurt experience for its customers.

“For Domino’s Pizza and Cold Stone Creamery, both brands have marked their footprints in the country with additional ten  and nine new outlets,  opened in 2018, respectively,” he stated.

He  added that the establishment of the new stores had further increased the organisation’s manpower development through massive employment of over 2,000 Nigerians.