The ‘Let’s Colour’ campaign, a global project, aims at adding colour to people’s lives, while encouraging individuals and communities to paint their homes and surroundings, thereby creating a better living environment for people all over the world.
The campaign is a colour movement launched in 2010 by AkzoNobel and has been activated in different countries across the globe.
According to the Marketing Manager, CAP Plc, Mr Dominic Oladeji, the Nigerian edition of the ‘Let’s Colour’ campaign was launched in 2012 at the Red Cross Orphanage, Makoko, to localise the global project, thereby creating a colourful experience for the children and staff of the orphanage.
The company, he added, had introduced a special price offer, this year, on select products which can be purchased at any of its Dulux outlets pan Nigeria to encourage its customers to experience Dulux colours and participate in the campaign.
“At CAP Plc, we consistently explore every opportunity to encourage our customers and our communities to experience the power of colours.
“We believe that colour has the ability to transform people’s environment as well as their lives, which is why in addition to other activities lined up for the 2017 ‘Let’s Colour’ campaign, we are offering special prices on select products. However this unique offer is valid while the select stock is available,” Mr Oladeji stated.
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