Diamond Bank customers to win N584m in 2017

Published by

8 years ago

DIAMOND Bank has announced that it is set to reward over 1,000 customers under the Diamond extra account will with N584 million as the Season 9 begins.

At the launch of DiamondXtra Season 9 and presentation of rewards to Season 8 Lagos Region winners in Lagos, Robert Giles, Head, Retail Banking, Diamond Bank Plc, said that over the past eight years the draw started, over 5000 customers had been rewarded with over four billion naira, while noting that the Season 9 would be bigger as over 1,000 customers would be rewarded.

According to the Head, Mass Market Segment of the bank, Osita Ede, Diamond Bank is passionate about the benefits of financial inclusion to customers.

Ede noted that bringing the unbanked into the banking system and making them to save and plan for the future is what sustains any economy.

He explained that the bank has recorded more than 10 per cent increase in deposit through the initiative in the last few years, which he described as ‘quite significant’.

“Another reason is to increase the savings culture in Nigeria. So far, we noticed more people opening account even for their kids, which has not been the tradition over the years and we are seeing a lot of this,” he said.

Ede explained that during the Season 8 draws, above 150,000 fresh accounts were opened, while noting that the promo had increased their deposits by 10 per cent. “We are seeing probably 10 per cent increase in deposits and looking at the customer base, it is very significant. In this season, we are given N584 million, which is almost N600 million.”

Ede further explained that the rewards given customers was integrated into the DiamondXtra promo to enable every customer on the account has equal opportunity of winning through the transparent electronic draws.

To qualify for the monthly draw, he explained that a customer is to maintain a minimum monthly balance of N5,000, while additional deposits will count as multiple entries, as well as increase the customer’s chances of winning.

He assured customers that the bank would constantly seek robust platforms and initiative such as this to reward their loyalty