The importance of putting customers at the heart of financial technology innovation took centre stage at the Lagos Start-Up Week yesterday. Fintech leaders emphasised that this is crucial for the industry’s growth in Africa.
Held at the Federal Palace Hotel, the event’s panel discussion, “Digital Disruption: Revolutionising Financial Services”, explored the vast potential of fintech in sectors such as healthcare, entertainment, blockchain, and mobile payments.
Bvndle’s Head of Strategic Partnerships and Innovation, Oluseye Soyede-Johnson, painted a picture of “endless opportunities for fintech in Africa, where innovative solutions can drive financial inclusion, empower individuals, and transform economies.” He stressed that understanding and catering to customer preferences is not just a competitive advantage but a necessity for fintechs to thrive.
“I can’t overemphasise the role of customer preference as an active driver for fintechs. Understanding this enables us to drive our offerings to meet the needs of users and customers. This way, fintechs can drive higher adoption rates and increase retention,” Soyede-Johnson stated.
Other experts who spoke on the panel include Segun Adeyemi, Co-Founder and CGO of Vendorcredit; Dipo Omobomi, Co-Founder of Anchor; Isoken Aigbomian, senior product manager of Paystack; and Isoken Aigbomian, Regional Sales Manager of Monie Point. Omololu Bamisile, founder and CEO of Quiver Finance Inc., moderated the session.
The speakers proposed solutions and best practices for fintechs in the African tech ecosystem. They also emphasised the importance of embracing customer-centric approaches, leveraging innovative technologies, fostering strong regulatory partnerships, and continuously adapting to the dynamic market landscape.
Lagos Startup Week is one of Nigeria’s most influential events for the Nigerian startup ecosystem. During the week-long event, trailblazers, decision-makers, and industry giants gather to exhibit ground-breaking products, demo new technologies, and share inspiring thought leadership.
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