Communication Minister to lead talk at Marketing Edge Summit

As preparations for the 2017 edition of Marketing Edge National Marketing Stakeholders Summit gather momentum, the Honourable Minister of Communication, Mr Adebayo Shittu has confirmed his participation as the keynote speaker and special guest of honour at the event scheduled to hold next month,  June, in Lagos.

Expressing his excitement to be part of the annual summit, the minister described the theme of this year’s award, as a fallout of industry’s appreciation of President Muhammadu Buhari’s economic recovery and restructuring plans aimed at making Nigeria a self dependent and self reliant country.

Tagged ‘Brand Marketing and Marketing Management in a Recovering, but Restructured Nigerian Economy: Challenges and Implications for Marketing Services Providers,’ the summit is expected to feature the former Managing Director of Guinness Cameroun, and Founder/CEO, Advantage Consult, Mr Ekwunife Okoli, as the guest speaker, while renowned marketing guru and Managing Partner of Market Space, Mr George Thorpe, will chair the occasion.

Confirming the minister’s participation at the event, expected to attract over four hundred industry players, the publisher of Marketing Edge, Mr John Ajayi, explained that the minister gave his consent early in the week, as a way of encouraging and assuring industry operators of Federal Government’s genuine desire and intention to make everybody key into its newly- released economic reform agenda.

Ajayi disclosed that the theme for this year’s summit was adopted as a result of the need to create conversation around the current economic realities in the country as a way of opening up new opportunities for industry players.