Coldstone & Dominos partners Lara and the Beat movie on launch of new product

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7 years ago

From left,Biola Alabi, Executive Producer, Lara & the Beat, Vector, Seyi Shay, Somkhele, Amalia Sebakunzi, Marketing Director Eat & Go & Tosin Coker, Director, Lara & the Beat at the unveiling of the Dominos Squad Meal & Coldstone Creamery Baby Cakes Ice Cream that were created for the Movie Lara & the Beat which hits cinemas on Friday.

It’s a double-whammy of delightful taste and sweet flavour as ColdStone Creamery and Domino’s Pizza in partnership with Biola Alabi Media’s 2018 new movie, Lara and the Beat, launched a new ice-cream flavour and meal offering at a press conference at the ColdStone and Domino’s outlet on Wempco Road, Agidingbi, Lagos, recently.

Seyi Shay, Vector, Somkele and Chioma Akpotha, all lead cast members from the movie, joined by the Director, Tosin Coker, and the Executive Producer, Biola Alabi, were present at the unveiling event.

ColdStone Creamery Nigeria and Domino’s Pizza have transcended beyond serving delicious ice cream and pizza, to becoming lifestyle brands. “To this end, we are always on the lookout for opportunities such as this; Lara and the beat is a perfect fit as it has key elements that resonate with our brand: lifestyle, fashion and music. The beautiful story of the movie inspired a new ice cream flavour named “Baby cakes” a term of endearment used by the lead character “Lara Giwa” in the movie.

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“This new flavour is a delicious strawberry ice-cream layered with yellow cake and topped with a crunchy coconut shavings,” said Bimpe Olanrewaju, Marketing Manager of ColdStone Creamery.

“Baby Cakes would be selling at every ColdStone Creamery store in Nigeria from today 17 July 2018. We look forward to welcoming everyone with their loved ones to any of our outlets to enjoy this exclusive new flavour,” she added.

According to Biola Alabi, Executive Producer of Lara and the Beat, “This partnership should come as no surprise, the ColdStone brand were our partners on our first movie project, and they have distinguished themselves by creating unique, fun, family experiences for Nigerians, as soon as you walk into any of their stores they make you feel warm and welcome, which is exactly how this film will make you feel. Lara and the Beat is a movie about family and friendship, so partnering with these delightful brands only made sense for us to do.”