Molped brand ambassador, Chidinma Ekile headlined the activities marking the 2019 World Friendship Day on Saturday with the launching of ‘Mo Girls’, a party of 40 beautiful girls, by MOLPED sanitary pads, the flagship brand from Hayat Kimya Nigeria Limited.
The 28 year old Ekile popularly known by her stage name Chidinma, is a Nigerian singer and songwriter, who in 2010 rose to stardom after winning the third season of Project Fame West Africa. Following the release of the music video for her ‘Emi Ni Baller’ single, she became the first female musician to peak at number one on the MTV Base Official Naija Top 10 chart in 2011.
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The ‘Mo Girls’ Hangout which took place inside the cozy ambience of the Tea Room in Lekki, Lagos also had in attendance health care specialists who addressed the ‘girls’ on key issues about life and living. The idea was to have a group of girls who would have one another’s back and basically drive the ideals of friendship.
Also speaking at the occasion, a general health specialist, Dr Doyin Olaosibikan, highlighted the health benefits of the sanitary pads especially in the area of absorbing blood flow during a lady’s menstrual period, no matter how heavy it is.
According to her, since the MOLPED pad is made with a hundred per cent cotton, it is breathable, which allows air to circulate to the affected areas thereby preventing bacteria from being harmful to the users.
Recently, Molped started its digital pages across the social media to reinforce its unique selling points as well as its brand personality. The brand personality is coiled around ‘best friends’ and aimed at growing a community of ladies online called Mo’girls who will drive the best friend narrative.
The first World Friendship Day was proposed for 30 July, 1958 by the World Friendship Crusade, an international civil organisation that campaigns to foster a culture of peace through friendship In 2011, the 30th July was declared as the International Day of Friendship by the General Assembly of United Nations.
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