Leading Public Relations and Integrated Communications Consulting firm, Chain Reactions Nigeria, has rebranded and repositioned to become a digital-first platform and 24/7 solution house for governments and brands desirous of winning in Africa’s reputation economy.
The repositioning, which involves a name change from Chain Reactions Nigeria to Chain Reactions Africa, was announced at a colourful 15th anniversary celebration attended by eminent players in corporate Nigeria and the public sector.
Speaking at the event tagged ‘Ara unstripped’, the Managing Director/Chief Strategist, Chain Reactions Africa, Mr Israel Jaiye Opayemi, explained the consultancy’s transition from offering services to making digital platforms available for businesses and the government.
Opayemi, who traced the firm’s history and how the vision was birthed 36 years ago, described the occasion as a watershed in the continuous march of the agency to growth and impact in Nigeria and Africa.
“It is a transition from services to platforms. Today, we are becoming a digital-first Public Relations and Integrated Communications Consultancy. This explains why we are officially becoming a 24/7 solution house for governments and brands who wish to win in the reputation economy of Africa,” Opayemi said.
The MD/CS, who described the company’s 15-year history as a story of vision-propelled resilience, said its repositioning goes beyond name change to a change in focus.
“It involves setting a new vision and a mission for ourselves. It entails unifying our expertise and competencies and using them as a competitive advantage to help businesses and governments. This entails helping government and brands understand the extant and emerging cultures and trends,” he stated.
It was also an opportunity for the agency to unveil its new logo, the innovative digital platforms ‘Ara’ and the ‘Prophet’, and the Goodnews Nigeria website, Opayemi described as ‘a digital news platform dedicated to reporting everything good and positive about Nigeria’.
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