CEO shares lessons of coffee business

Emerging global CEO, Meshal Khalid Alshehri, founder of Half Million Coffee (½ M Coffee), an international coffee brand based in the Arabian peninsula, has avowed that the secrets of the coffee business are known to those in the business. 

He stated this while explaining the lessons he learnt while opening branches of his business across the Kingdom of Saudi Arabia and an overseas branch in Britain. 

Continuing, he said: “We were able to grow in the home environment by continuous consultation before taking any step and by studying all trends now that the business is going global.” 

The experience and knowledge gained from the growth so far, he said, “will help our expansion around the world.”

Alshehri believes the business is now on a sound footing because the venture was built on a sound business philosophy, which he defined thus as “delivering the right taste of coffee to the world in an innovative way.”

When it comes to his vision for 1/2M Coffee, Meshal KhAlshehri dreams big. “In 10 years from now, Half Million Coffee will be one of the strongest brands in the world,” he forecast. 

Already, he has worked out a plan on where the brand is going next. “Our next three locations will be in the United States of America, London and Continental Europe,” he affirmed, saying, “while I have a branch in Britain presently, I will open more than one branch in every country we go to in the coming years and our focus will be on strengthening the brand and improving sales.” 

Every trade, it is commonly believed, has its secret. In the case of coffee, Alshehri, says “the secret lies in making mixtures between different types of coffee.”