Capri-Sonne targets children with new promo

In an effort to further bond its brands with the youth segment of the fruit juice market,  the management of the Chi Ltd, makers of the Capri-Sonne Fruit Juice, has announced the flag-off of a national consumer promotion, aimed at thrilling the juvenile consumers of the brand.

Tagged Fun Alarm Promo, the promo, targeted at mothers who want the best for their children, gives opportunity for lucky consumers to win free gifts inside every carton of all variants of their favourite Capri-Sonne, throughout the entire duration of the promo.

The gift items range from Pencil Cases, Rulers, Colourful Stickeez and other items that will be of interest of the kids.

The company’s Managing Director, Deepanjan Roy, expressed the hope that the promo, which would be driven through a 360 degree marketing campaigns, would resonate with children across Nigeria and create the excitement and fun the Capri-Sonne is noted for.