The Chief Executive Officer (CEO) and Initiator of Blinkers Directory, Dr. Opeyemi Abe has been lauded over his creative launch of an innovative online App with ingenious opportunities that will contribute to Nigeria’s economic development by bridging gaps between industries and talent pools.
The neo-techno App offers free registration access with unique three-in-one business model that incorporates a business directory, marketplace, and job platform which distinguishes the new App from pre-existing others.
As contained in a press statement issued by the Head, Department of Strategic Communication and Media Studies at the Federal Polytechnic Offa in Kwara State, Dr. Jimoh Olorede, the originator of the new e-marketing App deserves commendations for initiating what he described as a unique, robust and user-friendly platform via which prospective applicants can submit applications and select their desired job, thereby reducing unemployment in the country.
The communication don said: “As trainers of trainees in the field of Strategic Communication and Media Studies with emphasis on use of strategic tools for effective communication, the innovative information diffusion features of the new App by Dr. Opeyemi Abe, especially its inbuilt facilitation of direct communication between industries and their various publics, sellers and buyers, and end-to-end users through free in-App chat, and connection via WhatsApp and Facebook with just a single click, attract our attention as communication researchers.
“These features as provided by the new App will expose Small and Medium Enterprises (SMEs) in Nigeria to a large customer base thereby boosting their revenue generation.
“We applaud the ingenuity behind Blinkers Business Directory App for its novelty in offering feedback and reviews mechanism that can help businesses enhance their product quality.”
The statement further exalted the new online Application for its inbuilt ability to drive innovation by equipping businesses with the necessary tools to navigate the digital marketplace.
“By validating the propositions and theoretically underpinnings of Everett Rogers’s Diffusion of Innovation as exemplified by this new App, my department, Strategic Communication and Media Studies, is certain to raise a memorandum of understanding (MoU) with Blinkers Business Directory for technological training of our students and adoption of the innovation of the new App for their post-graduation industry relevance and job placement,” Dr. Olorede said.
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