Only recently, Rite Foods threw its weight behind this year’s Felabration, making it a huge and memorable event. In its continued efforts at supporting the ever-growing entertainment industry in Africa, the Bigi carbonated soft drink brand, produced by Rite Foods, has sponsored the premiere of the movie – Progressive Tailors Club.
The movie premiered at the Filmhouse Cinemas IMAX, Lekki Lagos, on October 24 and in attendance were a mixed audience of various classes of movie lovers who were eager to catch a glimpse of the exciting movie.
The event’s highlight was a fashion competition organised by Bigi for 20 shortlisted designers across the country who had participated in the online campaign to showcase their creativity in the tailoring profession.
Three winners emerged from the contest and they include Debbie Kouture, from Ekiti State, The Daiamen and Lamoimee fashion designers from Lagos and they went home with a whooping N150, 000, N100,000 and N50,000 respectively.
Akinmolayan, who was delighted with Bigi’s contribution to the movie’s success, commended its sponsorship as it did for his previous film, The Prophetess, which debuted in March 2021 in Lagos and Ibadan.
He said the leading soft drink brand had contributed immensely to talent development and the entertainment industry by taking it to an enviable height.
Speaking about the movie, the producer stated that the film is built around the nature of Nigerians, but from the tailors’ perspectives, as they come up with different characters which are sometimes funny and provocative.
It was an evening of pleasurable moments, as many commended Rite Foods’ Bigi brand for throwing its weight behind the film, which is full of humour, promise, expectations, and disappointments as encountered by Nigerians who always meet tailors.
In her remark, the Brand Manager, Rite Foods, Boluwatife Adedugbe, said that the world-class and proudly Nigerian company is committed to promoting Nigerian talents in entertainment, special skills, and ideapreneurship.
She said the movie industry contributes massively to the country’s gross domestic product (GDP) and should be assisted to create more revenue for young Nigerians attracted to it.
The movie will be in the cinemas nationwide from Friday, October 29.
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