BIC 1 Shaver unveils consumer promo

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8 years ago

BIC 1 shaver, a leading shaving brand in Nigeria has concluded plans to kick-start a coupon based promotion aimed at rewarding its consumers for their loyalty and patronage over the years.

The pan Nigeria consumer promo, which will also induce trial by new users will offer prospective and existing consumers the opportunity to buy a pack or more of BIC 1 Shaver and find the coupon placed inside the pack.

Thereafter, the consumer scratches the panel to get the hidden number. It is this hidden number that the consumer will send to a short code following which he gets feedbacks such as:

Congratulations! You have won instant airtime (VTU Top Up)
Congratulations you have been selected for the monthly draw

The promotion, which will last for two months will have a draw at the end of every month where loads of prizes and the star prize of a car would be won

BIC is one of the best known international brands, present in almost four million points of sale in more than 160 countries. Its products are known and appreciated all over the world for quality, affordability and ease of use.

BIC has been present in West and Central Africa since the early seventies first in stationeries, lighters and shavers. In shavers, BIC is available in different categories; men and women wet shaving, also in single, double and three blades with products such as BIC 1, BIC Comfort 2, BIC Twin Lady or BIC Flex 3.

A statement by the Product Manager Lighters and Shavers West Africa, Bigué Diouf said “BIC revolutionised shaving habits with the launch of BIC 1, a single blade shaver and has since become a market leader in Nigeria”.

Commenting on the latest promo exercise, she also disclosed that “the new promotion is also aimed at re-introducing BIC 1 shaver and a large BIC shavers range into the Nigerian market while also rewarding loyal consumers and recruiting lapsed and new users”.

She further revealed, “We intend to use the BIC 1 shaver promo to grow the brand equity of BIC shavers and by extension the BIC brand while also increasing BIC brand awareness and encourage trial usage by target audience”.

The promo which will run pan Nigeria will hold its draws in Onitsha and Lagos in August and September 2017 respectively.