BaxiBox deepens financial services with ‘Baxi Hero’ campaign

One of the nation’s agent banking platforms, ‘The BaxiBox’, has kicked off a rave of campaign with the aim of creating national awareness for its multiple financial services across the country. BaxiBox is the financial platform arm of Capricorn Digital Limited.

Speaking during the formal launch in Lagos, the Managing Director of Capricorn Digital Limited, Degbola Abudu, explained that the campaign was informed by the need to avail Nigerians of the unique and innovative services available on the Baxi platform.

“We have created a one-stop-shop payment ecosystem aimed at providing everyday financial access and solutions to our agents and customers, while creating core services that directly impact their daily lives.

“At the heart of the company is innovation and technical excellence, which drive the business to strive, to find new ways to create economic value for our agents and customers,” he added.

Abudu stated that the adoption of a multi-channel distribution approach that includes devices such as BaxiBox, BaxiPos, and BaxiMpos, web (BaxiPay), Mobile App and API (Business-to-Business) services are tailored to meet the needs of a wide variety of stakeholders including agents, customers and corporate clients.

According to him, Capricorn Digital Limited (CDL) as a super agent licensed by Central Bank of Nigeria (CBN), is committed to delivering value to its clients through the use of technology.

“As a business, we are dedicated to consistently delivering value to our clients through the use of our technology which is a safe, secure and easy way to complete transactions. We aim at simplifying the buying experience for the end consumer, providing speed, convenience, and confidence for the users,” he stated.

Abudu noted that an important part of the company’s value proposition is the technology platform, which, he said, can aggregate and integrate into a wide range of digital products and services, and also serve as a means to empower the immediate community to access financial services (financial inclusion).

The BaxiBox boss explained further that products such as the BaxiBox and BaxiPos which are multifunctional android based devices, will enable end-user to pay for a multitude of digital products and services including electronic airtime, data bundles, utility bills, pay-TV bills, money transfers, withdrawals and others.