Banky W, Ali Baba, others in Shine the Light

Produced by Masterkraft, NuSound collaborated with music maestros Ige, Tosin Martins, Mairo, Nosa, Bunmi George, Sussie, Dare Justified & Tim Godfrey on vocals while Cobhams Asuquo wrote the song. In a bid to give back to society, some of Nigeria’s stars appeared in the video that passes a strong message of hope and restoration.

In the music video directed by Clarence Peters, Waje plays a pimp, Banky W is a truck pusher, Ali Baba acts a gambling area tout, Kelechi Amadi-Obi enacts the role of a drug addict, Chidinma seemed to be indebted to the wrong crowd, while Joke Silva and Ini Edo are a poor mother-daughter pair.  Meanwhile, they had kept Nigerians in suspense as exclusive behind-the-scene footage from the set of the music video had surfaced on social media earlier this week.

This collaborative effort substantiates the immense power of unity in the pursuit of a common goal as Nigeria’s biggest stars in fields ranging from music and film to comedy and photography combined for the on-screen enactment of Shine the Light.