AXA Mansard targets new enrollees in ‘More Wellness for Less’s campaign

An underwriting firm, AXA Mansard Health has introduced a new television commercial campaign tagged ‘More Wellness for Less’ to increase health insurance adoption in Nigeria,

The new campaign is a 1-minute film that highlights the benefit Nigerians can get from having health insurance plans.

According to the firm, over the years, health insurance has been known as a tool for protecting one’s family/loved ones – particularly during their working years when children are younger and financially dependent, to ensure that they are properly catered for in the event of one’s death.

Speaking on new development, the chief executive officer, AXA Mansard Health, Tope Adeniyi, stated this at the press conference to launch the new ‘More Wellness For Less’ Television Commercial (TVC) campaign in Victoria Island (VI), Lagos, over the weekend, noted that, the new initiative is driven to provide quality health insurance services that are affordable and is hassle-free.

Adeniyi said, that health is central to the well-being of each individual, he noted that the new campaign will address the physical and mental well-being of Nigerians, so that, they are active to perform their civic duties and responsibilities as well as contribute to the development of the country.

He noted that the service is available across all its online channels, agency offices, and branches nationwide, he stated that products under this initiative are very cheap when compared with the services offered, stressing that, AXA Mansard Health has partnered with quality private and public healthcare facilities as well as pharmacies nationwide to give the best services in healthcare insurance.

He equally disclosed that some of the plans under the initiative have telemedicine infused in them as well.

According to him, “With as low as N1,000, Nigerians can access AXA Mansard Health services. We also have products at N2,000 per month on Easy Care. There is a Bronze Plan that you can buy at about N60,000 per annum. So, we have a range of simple products that enable you to have access to decent health insurance services; you can configure them based on your lifestyle. Think about it, the value of your airtime is practically about three times the cost of buying access to ‘More Wellness For Less.’ So, everyone can buy AXA.”

In the same vein, the chief client officer, of AXA Mansard Insurance, Rashidat Adebisi, said, the well-being of Nigerians is central to her insurer which was why it placed so much emphasis on creating solutions that will address the health status of the people.

she said: “Our retail products address both mental and physical health. We have telemedicine services incorporated into it. If a user prefers not to necessarily be at the hospital, you can access services through telemedicine, and the medication can be delivered to you.

Commenting on the commercial, a premium customer with AXA Mansard and country director for Moove, Taiwo Ajibola, said: “From the television commercial that we all saw, there were two ladies in the same situation but with different approaches. The first lady had money, but it isn’t helpful and needed to do a money transfer but still wasn’t successful. We have all seen how the recent cash crunch impacted so many of us. That was the major issue there. But the other lady who had AXA Mansard card was able to access healthcare services with ease.