The African Union Commission, AUC, has formally unveiled the 2017 All Africa Music Awards, AFRIMA calendar at the World Media Unveiling event held on Tuesday, May 2 at The Maslow Hotel, Sandton, South Africa.
The ceremony was attended by AU officials, members of the International Committee of AFRIMA, past AFRIMA winners and nominees from Southern African, media executives in Southern Africa and other stakeholders in the creative/entertainment industry from the continent.
During the unveiling, President/Executive Producer, AFRIMA, Mr. Mike Dada, disclosed first activity on the continental awards event calendar, which is the submission of entries.
He said submission of entries will be opened globally on Monday, May 8 and ends on Monday, July 17, 2017.
Dada advised artistes, managers, producers, record label owners, video directors, publicists and entertainment/music journalist to submit their works or those of their artistes within the stipulated timeline in order to stand a chance at the awards.
“Irrespective of how popular an artiste or their works are in Africa, failure to submit entries for the awards means their chances of being nominated for AFRIMA 2017 is practically non-existent,” Dada pointed out.
While delivering the African Union opening address at the event, Head of Culture Division, African Union Commission, Ms. Angela Martins, thanked the government of the Republic of South Africa and the people for receiving the AUC and AFRIMA for the calendar unveiling.
She added, “We would like to hail the All Africa Music Awards initiative for the laudable impact it has for its three editions (2014, 2015 and 2016). AFRIMA has been able to mobilise millions of people and renowned artistes from the five regions of Africa.”
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