The African Union is set to unveil the calendar of events for the 2017 All Africa Music Awards (AFRIMA) on Tuesday, May 2, at a joint AUC-AFRIMA cultural conference.
The event will be held in Johannesburg, South Africa.
The 2017 entry submission timeline for the continental awards will also be revealed at the joint conference expected to have in attendance AU officials, members of the International Committee of AFRIMA, past AFRIMA winners and nominees from southern Africa, South Africa government officials, media executives in Southern Africa and other stakeholders in the creative/entertainment industry in Africa.
Speaking about the calendar unveiling and cultural conference themed “Enhancing the Creative Power of the African Youth,’’ Director of Brand Communication, AFRIMA, Ms. Matlou Tsotetsi, stressed the need to be meticulous in the planning of the next edition as the continent was beginning to feel the impact of AFRIMA.
“This informs the carefulness and details that goes into planning our events in a way which puts the artiste and the cultural heritage of our continent first,” she said.
“2016 was a phenomenal year for AFRIMA. The awards ceremony hosted by Lagos State of Nigeria between November 4 and 6 was a cultural fiesta with nominees and invited guests turning up in thousands for the three-day events.
“About 40 well-known African artistes performed at the AFRIMA Music Village to a live audience of over 25,000 and thousands more watching live from different locations in Africa.”
Ms. Tsotetsi stated further that the event slated for South Africa was timely to utilise and explore the interest shown by government and other entertainment stakeholders in South Africa in hosting 2017 AFRIMA events.
“The annual AFRIMA experience is one-of-its-kind and we are strongly driven to see this replicated over and over again in other countries. I’m very excited to say my home country is reaching out to AFRIMA purely on the merit of AFRIMA’S values and to be part of this unique awards platform that unites Africans through the joyous celebration of excellence in music”.
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