Pepsi, one of the sponsors of the 10th Africa Magic Viewers’ Choice Awards (AMVCA), once again electrified the entertainment landscape with a fusion of nostalgia and contemporary vibes. The event, which took place at the prestigious EKO Hotel Convention Centre, Lagos, on Saturday, May 11, celebrated 10 years of African cinematic greatness. According to Pepsi, it “perfectly aligns with Pepsi’s commitment to celebrating and refreshing a youthful lifestyle” through its POV ‘Confam Gbedu Reloaded’ campaign.
Embracing the essence of the platform, Pepsi refreshed the live show with an electrifying lineup of artists who embodied the rich musical heritage of Africa alongside its vibrant contemporary sounds. Shaffi Bello and Seyi Sodimu, representing the past with their iconic hit “Love me Jeje,” set the stage for a journey through time. Adding an authentic African feel, the legendary Awilo Longomba brought his unmistakable Soukous and dance rhythms, while Kcee, the “Ojapiano” master injected the night with irresistible energy. Chike, the Afrocentric sensation, and the soulful Adekunle Gold further elevated the experience with their unique musical styles.
Curating the beats and keeping the crowd grooving was none other than DJ Spinall, the Pepsi Music DJ ambassador, who returned from the Coachella to give an unforgettable night of music and memories.
Pepsi continues to own the hearts and minds of consumers,igniting excitement through music extending beyond the AMVCA’s stage as the brand also looks to further deepen consumer connection across the entire music ecosystem with the launch of its music academy Initiative.
Commenting on the occasion, Mr. Segun Ogunleye, General Manager, Marketing, Seven Up Bottling Company (SBC), remarked: “The AMVCA can be seen as the “African Oscars” which is a celebration of African talent and creativity, values that resonate deeply with Pepsi. Through our POV ConfamGbedu Reloaded for this platform, we aimed to connect with our consumers on a deeper level, celebrating the timeless appeal of music while championing emerging talents.”
The night of blitz and glamour saw many films, actors and actresses carting home several prizes with Ademola Adedoyin winning the Supa Komando sponsored Best Supporting Actor for his role in Breathe of Life while Best Series(scripted) sponsored by Pepsi was won by James Kalu Omokwe. Industry Merit awards went to Madam Idowu Philips (aka Iya Rainbow) and Richard Mofe Damijo ( aka RMD).
Nigerian celebrities in attendance echoed their excitement and appreciation for the refreshing performances at the AMVCA, highlighting Pepsi’s contribution to the vibrant music culture of Africa.
As the curtains closed on another spectacular edition of the AMVCA, Pepsi reaffirmed its commitment to refreshing moments, unforgettable experiences, uniting generations through the power of music and the brand that truly puts “The Beat in Afrobeat”.
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