American musician partners LOUIS XIII Cognac to tackle climate change in “100 Years”

PHARRELL Williams, an American entrepreneur and musician recently partnered Louis XIII Cognac to tackle climate change in a song “100 Years”- The Song We’ll Only Hear If We Care, which the cognac company premiered earlier last month.

The song will not be released until 2117.

A statement from Louis XIII stated that it partnered with Williams on the project due to a “shared dedication for environmental issues.”

The original song is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment. “Each decanter of Louis XIII represents the life achievement of generations of cellar masters, so Louis XIII must always think a century ahead,” the company said in a written statement.

“I love the fact that Louis XIII thinks a century ahead,” Williams said, adding that: “We should all do the same for the planet. We have a common interest in preserving nature for the future. Each bottle is the life achievement of generations of men and women. It’s all about legacy and transmission.”

“100 Years” premiered during a private listening party in Shanghai, where Williams presented the song one time only. Louis XIII and Williams aimed to inspire these guests to take action and motivate others to get involved in the international effort to curb global warming.

“We are incredibly proud of this innovative project,” said Ludovic du Plessis, Global Executive Director of Louis XIII, adding that: “Nature and time are at the heart of what we do.  If the environment is unstable, even the greatest cellar master would not be able to compose the exceptional blend that is Louis XIII.  Global Warming is one of the most important issues of the 21st century; with 100 Years – The Song We’ll Only Hear If We Care, we hope to inspire people around the world to take action.”

In 2015, Louis XIII partnered with renowned actor and creative visionary John Malkovich to create “100 Years: The Movie You Will Never See,” a thought-provoking artistic work that explores the relationship of past, present, and future.

“As a company, we must do the best we can every day to make the world a better place,” Ludovic du Plessis explained, saying “but no single person or brand can stop global warming on their own, it must come from the unified global actions of all people around the world. Together we are much stronger than any person or brand is on their own. This is not about any one city or country but the future of our planet as a whole. Our concern is not primarily for Cognac, but for every city around the world.”