Alaba international market is going online: pioneering e-commerce in Nigeria

In Lagos, where life moves fast and the streets are alive with hustle and bustle, businesses used to thrive in markets and shops. From buying spices to picking out clothes, everything happened in person. But now, things are changing. We’re entering a new era, where buying and selling happens online, and it’s changing the game for Nigerian businesses.

Meet Ejike Ezejelue, a guy who’s right in the middle of this change. He studied at the University of Benin, sold different products at different markets in Lagos and now runs Amary Nigeria. This company is making waves in the e-commerce world, bringing Nigerian businesses into the digital age.

Back in the day, Ejike used to navigate the busy streets of Lagos, dealing with vendors and customers face to face. But then, he saw something different—a future where people could shop from anywhere, anytime, using their phones or computers. That got him thinking, and he decided to dive into the world of online selling.

It wasn’t easy at first. Ejike had to learn a lot about online marketing, Google Analytics, SEO (search engine optimization) and how to use data to his advantage. he turned Amary Nigeria into a trusted name in online shopping, known for being reliable and customer-friendly.

Ejike also became a top seller on big online platforms like Jumia and Konga. Since he started in 2020, he’s seen more and more Nigerians choosing to shop online. Now, he’s shipping out over 150 orders every single day—that’s no small feat!

But Ejike’s story isn’t just about his own success. It’s a sign of where Nigerian businesses are headed. As more people get comfortable with shopping online, businesses need to keep up. With leaders like Ejike paving the way, e-commerce in Nigeria is set to grow even bigger, bringing convenience and new opportunities for everyone.