Alaafin Coronation: Our involvement, demonstration of commitment to supporting royal institutions —Seaman’s Schnapps

THE managers of the Seaman’s Schnapps brand have said the decision to be part of the coronation event of the 46th Alaafin of Oyo, His Imperial Majesty, Oba Akeem Abimbola Owoade I, was to demonstrate the brand’s commitment to supporting royal institutions and upholding the timeless values they represent.

The Senior Brand Manager for Seaman’s Schnapps, Mrs. Nnenna Uche-Onyenacho, while speaking on the team’s perspective on the occasion, described the event as showcasing the pride and power of tradition.

She noted that being part of the historic moment, as the official drink was not only an honour but an opportunity to also drive the brand’s commitment to do even more.

“We remain devoted to supporting royal institutions and upholding the timeless values they represent,” she added.

Also speaking on the brand’s involvement, the Marketing Manager for Seaman’s Schnapps, Mr. Gbemileke Lawal, believed being part of the historic moment demonstrates the timeless relevance and stature of the brand.

“Our involvement at the globally significant Yoruba cultural event demonstrates the brand’s status as the drink of honour, heritage, and prestige,” he stated.

Seaman’s Schnapps’ involvement—through support, presence and hospitality, underscores its reputation not merely as a market leader, but as a custodian of cultural heritage.

From libation rituals, to traditional blessings, the brand’s visible presence reflected its deep cultural alignment and longstanding association with honour, tradition and prestige,” he explained.

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