Largest music streaming and download service in Africa, Boomplay, has signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music to the region.
The terms of the partnership will allow Boomplay to distribute Warner Music’s extensive catalogue of more than one million songs to its community of listeners in 10 countries, including, Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
The deal will provide Warner Music’s artistes with direct access and exposure to Boomplay’s millions of users in the region, while bringing Boomplay one step closer to its goal of bringing all music from around the world to Africa.
The Chief Executive Officer of Boomplay, Joe He said: “Major deals with internationally recognised partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.”
Speaking on the deal, Boomplay’s General Manager in Nigeria, Dele Kadiri said: ‘’I am totally excited about our licensing deal with Warner Music Group. This partnership brings about a huge increase to our catalogue thereby making a variety of music available to hundreds of millions of Nigerians.’’
Reacting to the partnership, EVP, Eastern Europe, Middle East and Africa, Warner Music, Alfonso Perez Soto stated that, “We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.
She also acknowledged the effort of Warner Music’s Charlie White, Marc Latilla and Reni Adadevoh for their unstinting support for the success of the partnership.
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