AFCON 2021: How Chery Showed Love For Africa, Plans To Take Friendship To New Heights

The African Cup of Nations ended on the evening of February 6, in Cameroon. Senegal and Egypt drew 0-0 in regulation time and overtime. In the subsequent penalty shootout, Senegal won 4-2 and took the African Cup of Nations home for the first time.

Although the 2021 Africa Cup of Nations was postponed to 2022 due to the pandemic, the fans’ enthusiasm remained undiminished. With Cameroon’s meticulous organization, this event went on in an orderly manner. There is a Chinese proverb: “A football is round, anything can happen”. This year’s Africa Cup of Nations also brought many surprises and unexpected results to the fans. Algeria, the defending champion of the Africa Cup of Nations, was eliminated in the group stage, and Ghana, who has won the Africa Cup of Nations five times, also failed in the group stage. Besides such unexpected results, there were also surprises.

As the uncrowned king of Africa, Senegal finally won its first Africa Cup of Nations. It is worth mentioning that many new legends emerged in this event: Aboubakar from Cameroon scored eight goals in this tournament and became the top scorer, thus becoming the third player in the history of the Africa Cup of Nations to score at least eight goals in a single tournament, which was last seen in 1974; besides, Mendy of Senegal was the best goalkeeper of the tournament. In the past year, Mendy entered the finals in four events, including the FA Cup, the Champions League, the Africa Cup of Nations and the upcoming English Football League. Mendy became the first goalkeeper to keep a clean sheet in both finals of the Champions League and the Africa Cup of Nations.

In addition to the warm applause from fans around the world, this year’s Africa Cup of Nations also provided an opportunity for major brands to interact with the fans who cheer for the cup and the participating teams. Chery has always regarded Africa as a strategic market in its global layout. In Africa, Chery spent 29 days of passion with African fans. During this period, Chery interacted with more than 80 million fans from African countries and became friends with them through these interesting interactions.

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Africa is an indispensable partner of China for “The Belt and Road” initiative and also an old friend of China. Understanding users, becoming a friend of users, and providing users with a better experience and services are the development paths of the Chery brand. In Egypt, Chery’s market share in the local market reached 9.6%. In South Africa, Chery has set up a subsidiary. In Algeria, Chery donated oxygen generators to the local Red Crescent Society to support the fight against COVID-19 in Africa.

2021 was a year of rapid development for Chery. Thanks to the independently developed 2.0T engine, hybrid gearbox and other technologies, Chery Automobile has won the favour of consumers all over the world. With the total number of global users exceeding 10 million, Chery has maintained first place in the export of Chinese passenger vehicles for 19 consecutive years. In the future, Chery will bring more new technologies and product experiences to African consumers, and be a friend to more and more African consumers.