Adventure travel and social responsibility at ITB Berlin

Professionals at ITB Berlin to discuss socially responsible tourism. From March 6 to 8, exhibitors and partners will present products and services which support ecologically, economically and socially responsible tourism and discuss sustainability and responsibility in tourism. The 14th Pow-Wow will be opened by Peter DeBrine, senior project officer, UNESCO World Heritage and Sustainable Tourism, followed by a cultural event organised by Malaysia, the partner country of this year’s ITB. The slogan of the three-day series of this year’s Pow-Wow events is ’Scenic Roads and Trails – Cherishing Earth’s Natural and Cultural Landscapes’.

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At this symposium, the only one of its kind worldwide, leading international guest speakers representing every tourism market, business and science will share their findings and experiences on the subject of socially responsible tourism. The wide range of topics will include ecologically responsible adventure travel, culinary travel experiences, technology, climate change, wildlife conservation, astro-tourism, green certification schemes, participatory tourism and geoparks.

On Thursday,  March 7, under the heading of ’Delving into the vast realm of Earth’s wildlife’, day two of the Pow-Wow will examine the issues and challenges arising from wildlife observation in tourism. MyClimate will round off the day’s events with a fascinating panel discussion on climate protection and sustainability. On Friday, March 8, following its successful debut at ITB Berlin 2018, the second edition of the Cycle Tourism Day will take place. The main topic will be ’Gran Fondo towards biodiversity conservation’. Taking best practices as an example, the Allgemeiner Deutsche Fahrrad-Club (ADFC) will present this topic from the German cycling association’s point of view.

Afterwards, international experts will discuss ways in which scenic cycle routes and paths in natural and cultural landscapes can be carefully developed taking ecological aspects into account. This theme day is supported by The European Cycle Route Network, EuroVelo and the ADFC. On Friday evening at 6 p.m., taking place on and around the big stage, the leading international Responsible Tourism Networking Event will conclude the 14th Pow-Wow. Everyone involved in sustainable tourism will be invited to briefly introduce themselves to those present.