Just like in last year’s award where the Lagos State Governor, Mr. Babajide Sanwo-Olu clinched the prestigious SABRE Awards Diamond category for the use of Public Relations to tell the story of his administration’s achievements as part of his re-election campaign, the Managing Director of the Lagos Metropolitan Area Transport Authority (LAMATA), Mr Abimbola Akinajo, beat notable industry heavyweights to emerge the 2024 CEO of the Year.
She won the award for being a Champion and Enabler of Public Relations within the LAMATA and the Lagos Blue Rail Project. This is in addition to two other prestigious categories in which the Chain Reactions Africa secured the global honours for the Lagos Blue Rail in recognition of its dexterous usage of PR to enable citizens.
In the same Diamond Sabre Awards category, Chain Reactions Africa won the SABRE Award for Superior Achievement in Reputation Management for ‘The Hack – Expand Your Hustle’ campaign for Nigeria’s innovative telecommunications company, 9mobile; Crisis and Issues Management Practice Area category for its handling of issues and crisis management campaign around the removal of fuel subsidy by the Federal government, a campaign titled, ‘Taming the Bull’.
Other categories the PR agency emerged victorious, include: the Employee Communications category for its ‘Next Era of Happiness’; Public Affairs/Government Relations Category; Special Event/Sponsorship Category; Public Sector/Government Category for the Lagos Blue Rail campaign for LAMATA.
Commenting on the latest recognition, the MD/Chief Strategist of Chain Reactions Africa, Israel Jaiye Opayemi described the awards as a result of the hard work of the company’s staff in the course of the past year.
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