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6 Businesses You Should Never Do

Starting a business can be exciting, but not all businesses are worth your time or money. In fact, some can land you in serious financial trouble or even legal problems. In this article are 6 businesses you should never do and why they’re more harmful than helpful.

1. Businesses That Depend on Illegal or Unlicensed Activities

Any business that runs outside the law is not just risky, it’s dangerous. This includes things like selling fake goods, or operating without required government permits. These types of ventures may promise fast profits, but they also come with the risk of arrest, lawsuits, or being permanently banned from business.

2. Businesses That Require You to Lie or Scam Others

If the business involves lying to people to make sales such as fake testimonials, exaggerated results, or misleading prices, it’s a clear sign to run. Scams, fraud, and dishonest marketing will destroy your reputation and may lead to criminal charges.

READ ALSO: Top 10 business ideas in Nigeria you can start with 100,000 Naira

3. Businesses That Sound Too Good to Be True

Have you ever been told, “You can earn millions while you sleep, no work needed”? That’s a big red flag. Businesses like fake crypto investments, automatic forex trading with zero risk, and “AI bots that print money” are usually traps. The SEC has warned repeatedly about Ponzi schemes and get-rich-quick platforms that fool thousands every year. If it sounds too easy, it’s probably fake.

4. Businesses That Depend 100% on Referrals

Referral-based models can be okay but only when the business has a real product or service. If you’re told, “You earn more when you bring others in,” and there’s no actual value being sold, it’s likely a pyramid scheme. These systems collapse when people stop joining, and you’re left with nothing but losses and broken trust.

5. Businesses That Exploit People’s Pain or Misfortune

Avoid starting a business that takes advantage of people’s fears, poverty, or desperation. For example, selling fake miracle cures, overpriced spiritual services, or fake job opportunities may make money in the short run but the backlash will be massive.

6. Businesses That Are Built on Hype Alone

Just because something is trending on social media doesn’t mean it will last. Many people rush into “hot” ideas like NFTs, dropshipping, or meme coins without studying the market, competition, or real demand. These businesses crash as soon as the hype ends, and leaves you with debt, unsold inventory, or worse. A good business is based on real value, not just trends.

Some business ideas are just not worth the risk because they’re illegal, unethical, or built on hype. If you’re thinking of starting something, ask yourself: Is it sustainable? Is it legal? Is it honest? If the answer to any of those is “no,” walk away.

Ayobami Sanusi

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