The Chief Marketing Officer, MTN Nigeria, Adia Sowho has said 5G is a gateway to empowering and would open new frontiers in film making.
Sowho stated this at the opening night of the Africa International Film Festival (AFRIFF) held yesterday in Lagos.
Adia explained that this is different from the 5G’s status of offering faster internet.
According to her, the partnership between AFRIFF and MTN was one fostered to “propel the film industry and to facilitate the distribution of indigenous content across the country country.”
“With 5G, production headaches can be massively reduced with faster rendering and upload times for expansive stories as our creatives push their crafts to new heights.
“Filmmakers can now collaborate from different corners of the country and 5G pairs extremely well with artificial intelligence.
“You can go from script to storyboard to shooting with your smartphone in hours instead of months.” She said.
She emphasised that the collaboration between AFRIFF and MTN Nigeria was not “just a deal by organisations, but a commitment to a shared vision of expanding the industry.”
Speaking also, The French ambassador to Nigeria, Emmanuelle Blatmann, who attended the event with a delegation from the French embassy also announced a “€ 100 million financial agreement” which the French Minister for Foreign Affairs recently signed with the Federal Government to invest in the creative industry in Nigeria.
She remarked that AFRIFF had gone through a remarkable journey in its 12 years of existence and serves as a testament to the power of storytelling.