4 Components of Successful Content Marketing

If you’ve been into digital marketing for a period of time, you would have noticed that content marketing works the best. ‘Great content always works’ – This saying holds true even if you have less number of followers. If the content is great, it is only a matter of time when you get viral. Hence, content marketing is the best technique to boost your business.

A recent study mentions that content marketing costs 62% less than other outbound marketing techniques. In return, it also drives in 3 times more leads. Thus, it’s a win-win situation for the businesses. The study of HubSpot states that 53% of marketers say that they prefer blog content creation as their priority in inbound marketing strategies.

When the numbers are so high, it is certain that content marketing has advantages. However, in this article, let us understand the 4 key components of successful content marketing.

1. Content editorial calendar

Editorial calendar helps the best to remind you what you need to currently focus upon. This is a must for a strategy to become successful. You can update this calendar weekly, monthly, or annually depending upon your strategies.

This calendar helps you to create content, schedule, distribute, assign work and handle multiple tasks at once so you don’t forget any important work. It eases your coordination and provides you with amazing reach. The calendar must include dates, ownership, editors, and statuses of the content along with the pace, tone, call to action, and KPIs.

With the help of an editorial calendar, your team can work on multiple projects keeping in mind the deadlines and important factors that are already stored within the calendar.

2. Audience personas

You cannot define your audience on the basis of assumptions. You need real data to know them. How can you do this? The answer is simple- interact with them. In every interaction, you’ll learn something more about them. Talk to them on social media, calls, events, or wherever you can get a chance. Every talk will give you an insight into what is going on in the customer’s minds.

The key things to define about your audience are:

• Who is your audience?
• Which location do they belong to?
• What are their problems?
• What are their demands?
• What age group do they belong to?
• On which platform can you find them the most?

These are a few questions that you should know the answer to before starting with your content.

3. Research

You’re not alone in the market. You have competition and your competitors are working equally hard. Some of them are also making use of guest blogging services to create more customer-oriented content.

Being in the same market, you should be aware of what your competitors are doing or are planning to do. For this, extensive research is required. This doesn’t mean you need to replicate their strategy. However, you can definitely seek inspiration from them, find loopholes in it and fill those gaps with your content and offerings to attract customers towards you.

Every business is unique in its own way. Hence, you need to narrate your story and brand image to your customers. Establish an emotional bond with them. Make use of various tools available in the market to analyze the competitive data and then focus on your customer’s needs.

4. Keywords

Without the use of correct keywords, your content wouldn’t be able to establish any reach. Ultimately, you’ll miss out on leads, consumers, and revenue at large. There are two types of keywords- short-tail keywords and long-tail keywords. Choose keywords that are highly competitive and are trending.

Craft your content using these keywords and make sure to optimize other parts of a blog or webpage with these keywords. This will make your website more search-friendly and also help you rank higher on SERPs.

Over to you…

Apart from these components, you need to make sure that your content has some purpose behind it. Customers engage more with such content. Once you finish these steps, then you need to promote this content on different platforms and measure the insights and KPIs with the help of different tools. Do not hesitate to try new content. It helps you learn more about the customers.