2021: Efomo Adebayo unveils Simply Ankara

The fashion firmament is abuzz as Setramota rolls out its latest sartorial chapter with the “Simply Ankara” 2021 collection. Under the discerning eye of Mrs Tracy Efomo Adebayo, the brand’s creative director, this new lineup is a vibrant celebration of Ankara, transforming traditional African textiles into the quintessence of daily wear.

“Simply Ankara” brings a breath of fresh air to the casual wardrobe, with each piece infusing Mrs. Adebayo’s sophisticated understanding of design with the practical demands of everyday fashion. The collection boasts an array of Ankara sets, with blouses and short skirts taking center stage alongside a charming variety of mini gowns, all steeped in the rich, bold patterns and hues characteristic of Ankara.

Setramota’s commitment to blending form with function shines through in this collection. The blouses are cut to flatter yet move with the wearer, ideal for the bustle of day-to-day commitments. The short skirts are a nod to youthful dynamism, while the mini gowns offer a versatile option for both day and evening wear, encapsulating a spirit of freedom and fun.

What sets “Simply Ankara” apart is the melding of intricate designs and style details with the versatility of the casual look. Mrs. Adebayo has skillfully navigated the line between making a fashion statement and maintaining wearability, ensuring each piece from the collection can transition from a coffee run to a casual meet-up without missing a beat.

This collection redefines the Ankara fabric, traditionally reserved for grandiose occasions, as a staple for the modern wardrobe. It invites fashion enthusiasts to bring an element of celebration into the mundane, to make every day an occasion. The range of designs, from the understated to the elaborate, caters to a diverse clientele, all the while staying true to the brand’s ethos of accessibility and style.

“Simply Ankara” is not merely a collection; it is a manifesto that champions the beauty of Ankara for the everyday. It reflects Mrs. Adebayo’s vision of making fashion an integral, seamless element of life, not separate from it but entwined within the daily narrative of the individual.

In this 2021 collection, Setramota reaffirms its dedication to fashion that is as practical as it is enchanting. With “Simply Ankara,” Mrs. Tracy Efomo Adebayo continues to steer Setramota in a direction that honors the brand’s roots while dressing the contemporary world. This collection is more than a trend; it’s a transition to a world where every day is an opportunity to express oneself through the joy of fashion.