Bookmakers are increasingly becoming partners of the leading European football clubs. Now they have appeared among the partners of FC.
FC Barcelona had become the third club of Spanish La Liga which signed an agreement with one of the leading betting operators in the world 1xBet. A few weeks ago Valencia signed a partnership with Bwin and Marathonbet made a deal with Sevilla. Now the worldwide popular football club became the Global Partner of on-line betting company 1xBet. The parties made a 5-year agreement up to summer 2024.
FC Barcelona isn’t the first partner for 1xBet in the world of football. The leading gaming company is already collaborating with APL’s Tottenham Hotspurs and other clubs. Moreover, 1xBet has been cooperating with football structures not only in Europe but also in Latin America and Asia. There are also some offices of 1xBet in Africa. 1xBet has approximately 5,000 employees worldwide. The company offers its customers not only betting, bet other entertainments like board games and casino. 1xBet offers its customers 24-hours technical support in dozens of languages and co-operates with more than 250 paying systems.
The reaction of the top managers 1xBet
Commenting on the deal, Alex Sommers from 1xBet said that they expected the cooperation to be profitable for both parts of the agreement. Barcelona is more than a football club, and 1xBet is going to prove that it is not only a place for bets.
FC Barcelona
On his side Josep Pont, running the Commercial area of FC Barcelona, pledged that the club would continue growing both inside and out of the football field. The new deal will help FC Barcelona to connect with the new club fans all over the world.
Benefits for FC Barcelona and 1xBet
Of course, FC Barcelona will get a certain amount of money from 1xBet. The betting company, in return, will get not only the image of its logo on Barcelona official posters. 1xBet got the right to attract footballers to various advertising campaigns and producing promotional content. The long-term agreement shows that both the football club and on-line betting company consider their collaboration to be mutually beneficial.
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