www.your-brand-name.com

It’s the start of another business year and social media may be in vogue, but websites are timeless. Just like e-mail, the website has lasted through technological advancements and changes in the way people browse the internet. These changes are evident because websites are user-friendly, flexible and adjustable to suit multiple purposes. Without any doubt, websites form a brand face and representative for businesses depending on the interactive functions available in terms of content, presentation of content and the overall use. Here are five reasons why having your DJ site is crucial for your career.

1. Display Latest Innovations

All the leading social media sites keep their interfaces uniform – carefully branded. Having your site, on the other hand, gives you full control of your brand: you are able to manage your image or the way you want to be perceived, with more freedom. Want it to look like a contemporary masterpiece? Go ahead. Want it to look like a 90s throwback? By all means, do so. You are only limited by your creative imagination, and it’s a great way to explore the fringes of your comfort zones as an artiste.

2. Exposure to lucrative clients and events

A frequently maintained and update homepage rouses trust in potential clients since it shows your commitment as a professional. It passes on how genuine you are about what you do, and how enthusiastic you are. A Google search of your name where your website shows up is always a good thing. A website with your name in the domain can get you higher Google search result rankings – this alone is more than enough reason to have even a very basic website with your name in the URL. Otherwise, the worst thing that can happen is if someone googles your name and the homepage of someone different shows up makes it harder for clients to see you. If you’ve already got a site but don’t pay much attention to it, start doing so. A regularly maintained website implies your dedication – it’s not a good sign if the last piece of new content on your site is from 2000 and late. Always keep things fresh: it doesn’t have to be updated daily or weekly, but make sure there’s some new material on your site a couple of times a month at the very least.

3. Be exceptional

How many DJs in your friends’ list have actual personal websites? Having your homepage lets you cut through the noise and get ahead by being able to offer an outlet for content that others simply don’t have the time, proficiency, or interest to create. Your website lets you get as creatively possible as you want to. Before social media became the norm, websites were called homepages because they are your online home.

4. Showcase your professionalism

No matter how long you have been DJing or how successful you are, a website helps legitimise you, especially if it’s slick and looks the business. Your website should have content about who you are, what you sound like, when you’ll be playing next, and where you have gigged at. By having all of these on your site, you’re giving potential clients and event experts the reasons why they should book you. If you don’t believe this, just take a look at how many DJs past a certain level of proficiency and career achievements have their website. All the pros have it – shouldn’t you have one too?

5. Flexibility

By hosting your images, audio, and written material on your website, you gain true ownership of the content. It’s rare for a homepage to be taken down or removed. With your homepage, you can also make it a repository for all your social media content as well. Pool them all together on your home page (using either a plug in to do so or by manually embedding each post) and you’ve got a constantly updated site that’s fuelled by your social media activity.

Most definitely, your website elevates your face-value while it also serves as an archive for your brand achievements, tours, music, mixes, photographs, journals, and other things of keen interest.

My recommended party pace pusher for this week is Keanzo (Abami of Africa) – My Life.