Working your clothes into something yours

There are designers who, from early days, know exactly what they want to tell in their clothes. Then there are those whose clothes evolve gradually during the processes of design, deconstruction, and redesign.

This latter category seems to be Isabella Ozabor, even though it is already possible to recognize the distinctiveness of the garments which have been produced by her in Benin City.

Ozabor’s clothes do not try to call much attention to themselves. They might seem rather conventional at first glance; however, upon further observation, it becomes clear that each one contains a number of unusual decisions: changes in the closure of the piece, sleeves that add a new balance to a classic design, or some details that seem intentionally misplased. It is such elements that add unique personality to the garments.

In addition to being focused on designing her pieces, Ozabor is also interested in creating an interesting dialogue between the clothing and its image. She is concerned about how the garment looks both in the photograph and on its wearer. This approach can be noticed in her development process, where different forms of the garment are explored before a final decision is made. As a result, the work becomes somewhat flexible, without losing the integrity.

Nigerian cultural references are an essential part of Ozabor’s design, but they are not always evident. She does not feel obliged to use obvious references in order to demonstrate where her garments come from. Instead, culture is present in the ideas behind individual pieces and the way traditional references are adapted for a modern person. This helps to view her clothes not as costumes, but as fashion.

Ozabor while building her professional portfolio, follows a process that shows something exciting. She knows well the value of clothes as designed items and the way they function in the social context. Being a designer from outside Nigeria’s major fashion circles, this is definitely a good start for her career.