The Managing Director, International Breweries (IB) Plc, Carlos Coutiño, has described the company’s decision to introduce the Budweiser Royale as a reflection of its goal to keep pushing the boundaries of what a premium beer can offer.
Coutino, who was speaking on the new offering at the unveiling event, explained that the new brand is designed to meet the needs of consumers desirous of depth, flavour, and a product that matches their lifestyle.
“Budweiser Royale brings all these elements together in a full-bodied beer with a refined smoothness that speaks to modern taste,” he added.
The IB Plc boss noted that the taste of the latest offering reflects the company’s commitment to innovation and deep understanding of evolving consumer preferences in Nigeria.
The company’s Marketing Director, Bamise Oyegbami, described Budweiser Royale as meeting the Nigerian consumers’ standard with ease.
Speaking on the creative driving the campaign, Marketing Manager, IB Plc, Olajumoke Okikiolu, explained that the “All Rise” campaign is a call to consumers on the need to step up, celebrate achievement, and carry themselves with confidence.
She explained that the campaign introduces a fresh and confident narrative that inspires people to step forward with purpose and celebrate their progress.
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