TLR magazine debuts in print

AFTER 22 digital editions, The Luxury Reporter (TLR) magazine is finally out in print. Announcing the development, the publisher, Funke Osae-Brown, said it was a dream come true.

“Indeed, it is good to dream big. The process of realising the dream could be tedious. However, it will be a tragedy not to try. We have dreamt of having a print edition of The Luxury Reporter (TLR) magazine.  So, after doing 22 digital editions which were widely accepted and read globally since December 2015, we are happy to present to you the maiden print edition of TLR in print. For us, this is a major milestone,” she said.

The print edition which is available for purchase at designated stores is a celebration of Nigerian craftsmanship and emerging new lifestyle brands in the country. It heralds a rebirth of fine craftsmanship.

“Part of our vision is to discover indigenous luxury brands,” she explained. “We are glad about the efforts of a few brands we have encountered. We are launching this maiden print edition with a few of them and a fashion buyer on our cover.  The Nigerian luxury industry may not be fully developed yet in terms of its global acceptability, but one cannot ignore the efforts of some brands in attaining perfection in the production of premium products that are truly and proudly Nigerian. And so, this edition is dedicated to celebrating such craftsmanship.”

Osae-Brown explained that putting the contents of first print edition together, her team did not ignore the fact that Nigerians are still largely consumers of European and American luxury. Hence readers will find content on foreign luxury goods, like automobiles, yachts, hotels, wines, perfumery, luxury stores among others.

There is also an attempt to give an overview of the Nigeria luxury industry; how the market has evolved over the years and what can be done to fully develop it in the coming years.  It is a 100-page package you cannot help but read.

While receiving copies of the magazine at his Alausa office, Steve Ayorinde, Lagos Commissioner for Tourism, Arts and Culture commended the efforts of TLR management to beam the searchlight on the country’s emerging luxury brands.