VJ Adams is a regular TV host on the international urban TV music channel, SoundCity and also a radio talk show host on its sister station. A lover of music and new sounds, he has, over the years, released a variety of songs featuring various A-list artistes. Last week, he dropped his debut album ‘Perception’ making him the first Nigerian VJ to achieve this. He speaks to ROTIMI IGE about the album, among other things.
What has changed since you produced your first body of work ‘Pursuit of happiness’?
A lot has changed; I’ve grown music-wise. I’ve also learnt to speak my truth through the music and not chase commercial success. I’m happy with the progress.
Your debut album is titled ‘Perception’. How so?
I’m more expressive in this project. I’m literally explaining how I feel about different topics all through the album.
How do you make your choice of features?
Most times, when I write the music, I can hear a particular artiste deliver the chorus better and all I do is reach out to whoever it is. Take for example, ‘When a man cries II’ (featuring Praiz), a track on the album. I shared the idea of the chorus with Praiz and he liked it. From there, we went on to make something good out of it.
How important is music to you compared to other endeavours you actively engage in, say TV, radio and fashion?
Music, for me, is as important as breathing. I’m not doing music for the sake of popularity. I’ve been blessed with a certain level of success before my debut into music. I love music and I’m willing to go the extra mile.
How did you manage the egos on your define rap song featuring perhaps the hottest rappers in the business?
Regardless of the ego that comes with rap music (where everyone addresses themselves as the best), there is also mutual respect and ingress.
Now that the album is out, what is next?
Promotions and more promotions. One’s current work is as good as the promotions before it. I also intend initiating celebrity video games challenge. The ‘VJ apprentice search’ will happen before the end of this year as well.
What’s your favourite song on your ‘Perception’ album?
That has to be “Farawe”. It explains my relationship with my family. It almost didn’t make it on the album but it’s my most sincere song on the album so I had to make sure it did. “Kabiyesi” however is the only song that has made me cry after writing it.
Is it deliberate that you haven’t started performing at shows?
Yes, it is. I want to get it right. I’m not about that garbage-in-garbage-out life. I want to give people the value for their money and that is why I’m starting live band rehearsals before staging my own shows.
It is plausible that you write your songs. Is it something you are willing to do for other artists at a fee?
Of course. (Laughs). Song writing is a business on its own. And I’m hoping that, soon enough, people can actually earn a living by being song writers. That said, I’ve written for some artists but I’m not allowed to speak about it. I’m sure you understand contracts and all.
Where can people get your music and how can fans connect with you?
My debut album ‘Perception’ can be purchased from Boomplay, iTunes, Spotify and other platforms. My Twitter and Instagram handle is @iamvjadams. I miss Ibadan and I will come soon.
Finally, congratulations on all the success.
Always a pleasure. I do appreciate the support over the years.