Nigeria’s digital economy receives 80 new Digify Africa graduates

Three years into the DigifyPro journey in Nigeria supported by Facebook, Digify Africa has graduated young Nigerians with superb digital skills.

December 4 marked the end to their intensive digital transformation training programme which commenced October 5, with the platform recording another new set of digital skilled capacity to feel the digital gap in the sector.

These digital champions referred to as Cohort 7 Lagos and Cohort 8 Abuja commenced their lectures. It has definitely been an exciting time of learning, growth and digital transformation as participants were increased to 40 per cohort, simultaneous lectures took place for all 80 participants through 100 per cent online learning and participants joined daily from 17 different Nigeria cities.

Digify Africa, a non-profit organisation with support from Facebook equipping young graduates with skills to contribute to the growth of Nigeria’s digital economy.

DigifyPRO Initiative of Digify Africa is an eight-week intensive digital skills training programme including paid internship supported by Facebook.

The programme equips smart youngsters with skills to enter the digital workplace. Due to the global COVID-19 pandemic, all cohorts in 2020 have fully online classes.

Participants were trained on practical hands-on digital experience and covered topics such as: digital marketing; agency processes; client services; account management, analytics and measurement; social media management; brand reputation management; content creation; email marketing; user Interface & experience; paid advertising; Facebook
marketing; Instagram marketing; search engine optimisation; personal branding; and various other technical plus soft skills.

At the graduation ceremony which took place virtually, Programme Director for Nigeria, Florence Olumodimu explained that the programme moved online because of the COVID-19 crises and restrictions.

“Despite being 100 percent online classes we were able to achieve the same intensity and results we would normally achieve if it was an offline cohort. The major difference there was no physical interactions for the participants. But with the online training we were able to admit participants from different cities and states (17 different cities during these two cohorts) which would not have been possible in a physical class.

“During the course of the training, we also had weeks our participants connected with Kenya and South Africa in joint sessions and we had experts from different agencies plus different countries having sessions ending with weekly live briefs for participants.”

On the challenges faced while having a full online class Olumodimu added: “Power supply and internet connection were the major challenges for participants, but we were able to put processes in place to monitor performances and progress throughout the training.”

Participants described the training as impactful and transformational. The robust course outline includes creative development, web development, publication, paid media and content marketing to mention a few.

The intensive boot camp offers a hands-on, fast-paced, real-life learning experience which buildings digital skills, career-changing soft skills and workplace behaviour thus developing capacity that is sought after by today’s organisations.

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