Nigeria, South Africa lead African markets worst affected by spam calls

Annoying and unwanted spam calls are on the rise around the globe, with Truecaller’s Truecaller Insights: Top 20 countries affected by spam calls in 2017 report revealing that within large markets such as India, the US and Brazil, the average Truecaller user receives more than 20 spam calls each month.

African countries are not excluded from the increase in spam calls and SMSs and people within markets such as Nigeria and Kenya can just as easily be targeted. In fact, South Africa, Nigeria and Egypt are all in the top 10 most affected countries.

Globally, there are common categories that tie all spam calls together, with some of the most common occurring being local scam calls, telemarketing and debt collection calls, and unsolicited finance and insurance product offerings.

 

South Africa

Spam calls are big business in South Africa, as the direct marketing industry reported employing more than 150 000 workers, with the average call centre agent logging around 1 600 calls on a monthly basis. This amounts to South Africans being collectively bombarded by tens of thousands of spam calls each and every day. In fact, Truecaller app users already identify over 8.5-million local spam calls on a monthly basis.

According to the company’s Top 20 countries affected by Spam Calls in 2017 report, South Africa seems to have more of an even spread when it comes to who is spamming. With telemarketing (39 per cent) leading the way, while financial services (24 per cent) and insurance (13 per cent) are the most known types of spam calls.

Unlike Kenya and Nigeria, South Africa only has (1 per cent) of its local calls marked as scam calls.

Kenya was a different case when compared to the other Top 20 countries listed in this research. Scam calls made up a whopping 91 per cent) of the reported spam calls. Scam calls are basically fraud attempts via your telephone, with scammers using a phoney scheme to swindle money from unsuspecting members of the public.

The rest of the listed spam calls were constituted by financial services such as banking product offers, unsolicited credit union calls or credit card companies cold dialling people.

 

Nigeria

Like its regional partner, Kenya, Nigeria also has an issue with scam calls, but on a noticeably smaller scale comparatively at 10 per cent of the reported total spam calls.

One major problem around spam calls in Nigeria is calls from operators, which amount to the majority (61 per cent) of the total for reported spam calls. Operator spam calls involve telecom companies cold calling people. During these type of calls, call centre agents attempt to upsell data plans or push promotional offers to the public at large.

Another major spam call problem that Nigerians have to deal with (27 per cent) ) is nuisance calls. These kinds of spam calls in general are unwanted and unsolicited calls that are a disturbance for users, or at the very least amount to prank calls and at worst, harassment.