APEX regulatory body in the nation’s integrated marketing communications space, the Advertising Practitioners Council of Nigeria (APCON), has announced plans to develop a new business framework and Standards Operating Procedure for the advertising industry, as part of its efforts at sanitizing the industry.
Making this known during a visit to the leadership of the National Broadcasting Commission (NBC), in Abuja, recently, the Registrar and Chief Executive Officer of APCON, Dr. Lekan Fadolapo, stated that the new business framework, expected to be released soon, in collaboration with NBC, would be all-encompassing, addressing critical industry concerns.
Some of the issues to be addressed, he stated, include, the recurring issues of industry debt, payment policy, inter and intra sectoral relationships among others.
The APCON boss added that the NBC is expected to make substantial input and participate, adequately, in the formulation of the SOP for the industry.
He therefore sought the mutual collaboration of the commission, as a government regulatory agency, to ensure that all broadcast media organisations comply and enforce the advertising code.
Fadolapo described the visit as in line with the directive of the Honourable Minister of Information and Culture, Alhaji Lai Mohammed, that all agencies regulating the advertising and media industry should collaborate and seek solution to the age-long issue of media debt.
Expressing his delight at the visit, the Acting Director General of NBC, Professor Armstrong Idachaba reaffirmed the commitment of the commission to partner with APCON in every area of interest that would improve the long-standing relationship and the respective mandate of the two government agencies.
He also sought the support of APCON on the Zero Debt Tolerance policy of the broadcast media and the revised broadcast code.
The two regulatory agencies agreed to sign a MOU and work together to promote a healthier business environment for all stakeholders.
The two agencies also agreed to collaborate in ensuring the resolution of the age-long industry debt, adherence to advertising code among other critical industry issues.
YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE
In the finest spirit of democracy and response to the people’s yearnings, the Inspector-General of Police Mohammed Adamu has today, 11th October, 2020, dissolved the Special Anti-Robbery Squad (SARS) across the 36 State Police Commands and the Federal Capital Territory (FCT) where they hitherto existed.
The Independent National Electoral Commission has declared Governor Rotimi Akeredolu as the winner of the 2020 Ondo State Governorship Election.
A document titled “Withdrawal from Ondo 2020 gubernatorial race” making the rounds that Mr Agboola Ajayi, the deputy governor and candidate of the Zenith Labour Party(ZLP) in the ongoing Ondo gubernatorial election has stepped down is fake and should be disregarded.
Pandemonium erupted in Akure on Saturday morning, as gun-wielding men suspected to be political thugs invaded a polling unit located at unit 4, ward 4, Ijomu/Obanla, in Akure South Local Government Area of the state.