Mr Eazi’s emPawa signs deal with Kobalt

Despite the effect of the coronavirus pandemic ravaging the music space like any other sector, Mr Eazi is taking his game to new heights with his emPawa.

emPawa is taking is breaking new grounds with the new deal it has signed with music rights management company and publishing company Kobalt.

Kobalt, which holds distribution rights for top international artistes like The Weeknd, Childish Gambino, Diplo, and Roody Ricch, will now start distributing the songs of all emPawa artistes like Joeboy, Killertunes, Whoisakin and Mr Eazi himself.

emPawa, founded by Mr Eazi, has reaped the benefit of successes with songs recorded by Beyoncé, J Balvin & Bad Bunny, and Major Lazer.

emPawa also boasts hit singles by Mr Eazi and emPawa artistes like J. Derobie, Killertunes, GuiltyBeatz, Whoisakin, and Joeboy whose singles ‘Baby’ and ‘Beginning’ have topped Apple Music’s charts across several African countries.

“Mr Eazi and his team have built up an impressive catalog in a short amount of time. The excitement from their music and mission should be represented worldwide and we look forward to supporting them through our global creative teams and administration,” said CEO Kobalt Music, Laurent Hubert, according to Music Business Worldwide.

emPawa’s Mr Eazi is also known to have initiated talent incubator programmes which help upcoming African artistes with grants, mentorship, and education in the music industry.

According to emPawa, “We felt we needed a partner that, together with us, can land a heavy knock on the door in the meaningful exposure and optimisation of African music and writers to the world. This partnership with Kobalt will build on what we have done over the past year, maximizing our knowledge of African music, writers, culture and history, now with a global tech-driven partner.”

 

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