Mr Bigg’s remodels restaurant, raises ante in customers’ lifestyle experience
Mr Bigg’s, the Quick Service Restaurants (QSR) arm of UACN of Nigeria, being run by its subsidiary, UAC Restaurants Limited, has begun the remodeling its restaurants in a new initiative aimed at positively redefining the lifestyle of its numerous customers
The new business initiative centered on a remodeled restaurant structure is principally aimed at sustaining the heritage and leadership of the 33-years-old outfit by raising customer service to a new level.
Mr Bigg’s, the foremost indigenous and largest fast-growing QSR business in West Africa, has over 100 restaurants in Nigeria. On inception, the business operated a fully owned restaurant operations model before it transformed in partial franchise, and later into full franchise restaurant operations model.
The new initiative, according to Mrs. Ethel Mba, Marketing Manager, UACN Restaurants, will remodel the restaurants into a scintillating centre of high value having a 21st century ambience.
Speaking at the pioneer model restaurant located at North-West filling station by the Victoria Garden City, VGC, Lekki, Lagos, during a media tour of some restaurants on Wednesday, Mrs Mba added that the new approach promises to sustain excellence in wide variety of dishes, pastries and confectionery to the delight of its teeming consumers, which is the heritage of Mr Bigg’s.
She explained that the VGC outlet which was opened on the 9th of July, 2019 will remain the ‘signature poster’ for all the other restaurants in the new concept aimed at bringing world class service and ambience to satisfy the taste of Nigerians in terms of meals.
The VGC restaurants boasts of cozy ambience, call centre and kiddies corner backed up with excellent service delivery professionals to give customers un-paralleled experience in a friendly and family setting. The conveniences, the eating area and the lobby are world-class, coupled with a play area for the kids.
Mba assured that apart from the VGC Center, two more restaurants would spring up at Amuwo Odofin in FESTAC Town and Abule Egba, along Lagos-Abeokuta express way very soon.
“The new restaurants will be patterned after the structure of the Lekki restaurant to deliver high-quality food and good ambience as the basic standard. Aside this, the menu range will be equal and well-balanced in terms of meal choices depending on customers’ tastes or new trends,” she said.
Not a few customers agree that no restaurant can survive without offering quality food and service aimed at giving patrons a satisfying experience.
For example, Mrs. Bunmi Olanrewaju who came to the VGC restaurant with her kids noted that a good family restaurant is the one that offers food that reminds people of the favourite meals their mothers cooked when they were kids.
She recalled with excitement that products like the Mr Bigg’s meat pie, chicken pie, and Scotch eggs are legendary and still remains the best.
Other patrons averred that In terms of comfort, the new outlet is well laid out with space wide enough to prevent congestion and movement interruptions.
Mr Bigg’s history began with the coffee shops inside Kingsway Department Stores in the 1960s. In 1973, these shops were rebranded as Kingsway Rendezvous, which became Mr Bigg’s in 1986. The chain saw rapid expansion after becoming one of the first Nigerian companies to sell franchises to investors.
In 2012, UAC Restaurants adopted a full franchising business model making it the first to establish company-owned restaurants in order to grow the brand footprint and equity
UAC Restaurants Limited has since then owned and operated quick service restaurants with a range of products including her signature meat pie, chicken pie and beef roll, rice and peppered chicken, Ice cream, pizza, and locals meals.