ONE of Nigeria’s foremost beer brands, Life lager, has announced the introduction of a new 33cl can, into the nation’s lager market.
The unveiling of the new product size was held over the weekend, in Port-Harcourt, at the quarter-finals of the ongoing Hi-life fest, sponsored by the lager brand.
While reiterating the brand’s commitment to always identifying with the culture and aspirations of its teeming consumers, the Portfolio Manager, Mainstream Lager, Omotunde Adenusi explained that the decision to unveil the new can was informed by the need to provide its consumers more variety.
“As they say, variety is the spice of Life. This new handy can, adds to our 50cl cans as well as our 60cl bottles as part of our product offerings, hence giving consumers more options to enjoy Life Lager.
“We believe life is better when shared, and when life is shared, there is progress. This is what forms the core brand value of the great-tasting Life Continental Lager, the beer renowned for promoting a life-long tradition of sharing, and a heritage of progress,” he stated.
He added that the new 33cl cans are already available across local stores in Aba and Onitsha.
Over the years, Life Lager has remained one of the fastest-growing brands in the beer industry, a development largely due to its deep connection with its target audience and some of the brand’s notable initiatives, such as: Life Progress Booster and Hi-Life Fest.