‘LG is determined to sustain TV picture quality’

Chroniclers of the history of the evolution of the television set have asserted that  the advancement and the evolutionary journey of how the TV resolution and picture quality have improved in the last 20 years cannot be overlooked.

According to a statement from LG Electronics, the changeover from analog to digital television technology was a slow process and it wasn’t until the mid-1990s that HDTV broadcasting began. At that time, it noted, most HDTVs were plasma TVs, and they were expensive. So, HDTV adoption was slow. By the mid-2000s, however, affordable 40-inch LCDs started to be sold.

“By the end of the decade, LCD HDTVs were outselling traditional cathode ray tube (CRT) TVs as well as plasma TVs. Post-HDTVs, companies started looking for newer technologies that could be offered to consumers.

“The last few years have including curved screens, high dynamic range (HDR), smart TVs, OLED TVs, and 4K. Now, with the hyperrealist detail and picture quality of 8K available to consumers, the next generation of TVs are upon us.

“One of the major factors that influence TV preference in many homes today is the picture quality,” the statement stated.

In the last two decades, LG has taken a lead in the adoption of Artificial Intelligence (AI), 8K technology; dived into gaming innovation, Nano Cell, OLED, projector and introduced some of the best TVs with high-quality resolution. Its a range of TVs has covered all the new innovations in OLED TVs, NanoCell TVs, ULTRA HD 4K TVs, Full HD Smart TVs and Full HDTVs.

According to Mr Vanjamin Kim, General Manager, Home Electronics Division at LG Electronics West Africa, “Life’s about more than having the latest technology. It’s about the experiences technology creates. Beyond technology, the picture quality of our TV is second to none. We are a pacesetter in the industry and we will continue to deliver consumer electronics that let you embrace life and prepare you for its greatest moments.

“LG Electronics designs consumer electronics that are intuitive, responsive and energy-efficient so you can spend wisely, be more productive and lessen the impact on the world around you.

“We’re committed to providing electronics that work best for the way you live and keep you updated with the latest technological advances. After all, life’s better when you’re prepared.

“LG guarantees memorable, cinematic viewing sessions with LG 8K OLED TV and 8K NanoCellTV that feature Cinema HDR, encompassing support for Dolby Vision and Advanced HDR by Technicolor up to 4K and HLG and HDR 10 up to 8K.

LG’s first Ultra Short Throw (UST) 4K UHDCineBeam Laser projector produces amazingly sharp and large-scale images,” he said.

He added, “Most recently, LG’s mainstream OLED TV line-up, which include the B9, C9, E9 and W9 (wallpaper) ranges, have become some of the most-sought after TVs. LG B9 and C9 come with a slim design without distinctive design elements, whereas E9 has a glass design and W9 has the special wallpaper design with a separate electronics box that doubles as a soundbar with Dolby Atmos. This makes the actual W9 screen extremely thin.”

The company said that it is planning to increase its focus on large-format TVs as market data reveals that consumers have a big appetitive for 70”+ TVs. In this segment, LCD TVs rule as they are much more affordable.

With plans in top gear to introduce HDMI 2.1 in its high-end TVs, LG is also partnering with other global companies to disrupt the market with hi-tech innovations. According to Kim, the company is partnering with Apple, Google, Alexa among others to further enrich customer experience.

“LG AI TVs are the first with the Google Assistant and Alexa, using LG ThinQ AI technology to become the centre for your connected home. The Airplay 2 support coming by way of Apple also enables streaming of iTunes movies and TV shows,” he stated.