Becoming recognised as a sustainable organisation can enhance brand equity, unlock opportunities to create new markets and launch sub-brands, line extensions and packaging innovations. In the electronics industry, a number of companies are reinventing themselves with fresh initiatives and brand identities with a sustainability focus.
And in order to remain competitive in today’s market, one of the activities that businesses must practice is Corporate Social Responsibility (CSR). Those that don’t will be unable to attract or retain top talent, continue to experience decreased sales and risk going viral for all the wrong reasons on social media leading to a damaged reputation.
This is why in the area of sponsorship and social support, LG Electronics has shown that it’s a dependable brand that is committed to social support. The South Korean brand is always looking to generate a positive idea of their products in the minds of their consumers. As such, the company regularly supports events that it feels can influence consumer opinions and bring a positive change in their lives. Also, the rise of social media has put a lot of attention to external activates of each company.
In other words, public activities are a very important factor that can affect businesses and the importance cannot be overemphasised.
According to Mr Hari Elluru, Head of Corporate Marketing, LG Electronics, West Africa Operations, “As a global company, LG Electronics wants to use its capabilities to help local communities all over the world solving some of their regional issues. For us, we believe that ‘Life’s Good’ when shared with others. We are committed to giving back to the society because we believe doing well is good business.
“We have remained competitive while improving sustainability; we have enabled investment and innovation required to deploy new technologies and to safely and responsibly develop progressive products. LG Electronics will continue to support communities even in the future,” he said.
Over the years, LG Electronics has vigorously pursued its CSR initiatives with all sense of responsibility and commitment, placing it at the forefront of giving back to society.
The company recently inaugurated a free laundry service for the people of Ogba, Ikeja and its environs who are facing the difficulty of water and power to efficiently carry out their washing chores. The laundry cabin is equipped with state of the art facilities to effectively take care of the laundry needs of the people at free of cost.
As a leading electronic giant, the company has also continued to create and donate some of its unique products to Nigerians. One of such innovation introduced was the Mosquito Away. LG’s Mosquito Away was purpose-built to stand up to Nigeria’s stifling heat and humidity, delivering powerful cooling performance and superior durability.
Many healthcare centres, hospitals, orphanages, schools among others across the country have also benefited from LG’s donations to better the lives of the people. Such donations include its visit to Kuje General FCT, Abuja where it donated some units of All New Gencool Inverter Air Conditioners, Jet Cool Air Conditioners as well as Treated Mosquito Nets to the hospital; commitment to the welfare of children at the Lagos State Motherless babies home, Lekki, etc