Huawei launches P10, Watch 2 at Mobile World Congress
Leading consumer technology manufacturer Huawei has partnered Saatchi Gallery to redefine portrait photography through technology and design with the launch of Huawei P10 smartphone, alongside the launch of the Huawei Watch 2 at the just concluded Mobile World Congress (MWC) in Barcelona, Spain.
The partnership with Saatchi Gallery along with existing partner, Leica Camera, looks to build on the success of recent devices, including the Huawei P9 and P9 Plus, which have exceeded 10 million global sales worldwide.
Richard Yu, CEO of the Huawei Consumer Business Group detailed the features of the P10 and P10+ in Barcelona a day ahead of the official start of MWC 2017.
“With Huawei P10 and P10+ we have created a smartphone that revolutionises and redefines portrait photography. Thanks to the evolution of our partnership with Leica Camera, users now have an incredible Leica front camera on their Huawei device in addition to the rear. To match this innovation inside, Huawei’s partnership with Pantone Colour Institute ensures that the devices are equally as beautiful on the outside.”
Yu emphasised the photographic features of the P10 and P10+ which include 3D facial detection technology as well as enhanced lighting effects that can be used to make subjects stand out in different lighting conditions.
The smartwatch called Huawei Watch 2 features GPS to track runs, an optical heart-rate sensor and NFC for mobile payments. The international model will be offered with a 4G LTE cellular connection.
The Huawei Watch 2 has a special watch mode that can display the time and track steps for up to 25 days. The watch can last almost a month on a single charge.
Xu Wenwei, Chief Strategy Marketing Officer at Huawei acknowledged that many may regard the cost of the new devices as prohibitive for customers in emerging markets such as Africa.
“The real challenge is how to offer smartphones with a reasonable cost and at a reasonable price. It has always been Huawei’s principle that the product itself must be of high quality and it should use advanced technologies. We try to control the cost so that the price will be accessible for the consumers. We have managed to lower the costs while sharing benefits across the value chain, but we have got one bottom line and that is quality. We would not sacrifice quality and we guarantee it for all the markets. Even if (the) price will be different (across the device range) the quality will be guaranteed.”